Tag Archives: Search

Google search goes social

Google is rolling out in the next few days Search+. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search.

 

Read more on: http://www.google.com/insidesearch/plus.html and http://www.wired.com/epicenter/2012/01/gpsf

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Facebook acquires Bing

Facebook has finally entered the Search war with Google. With the acquisition of Microsoft’s Bing search engine, the company will be head to head with Google and is expected to bypass the search giant within a year. See official statement.

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Google +1

Google is coming out with a recommendation feature called Google +1,  somewhat similar to Facebook’s “Like” button, but in my opinion it’s an improvement on the idea.

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Keyword search and website ranking tools

Any webmaster and marketer will know how important it is to keep track of their website ranking, keyword positioning, visits, ROI and so on…  There are a lot of interesting tools out there to help us. 

  • Google Analytics – Visitor tracking, keyword positioning, goal setting, demographics and more…
  • http://www.alexa.com – web traffic metrics, top sites lists, site demographics, hot urls, and more… 
  • Google Webmaster Tools – detailed reports about your pages’ visibility on Google
  • Yahoo Site Explorer – detailed reports about your pages’ visibility on Yahoo
  • Bling Webmaster Center – detailed reports about your pages’ visibility on Bling (former LiveSearch)
  • Keyword Spy – Research and track keywords in 3 search engines and 30+ countries.
  • KPMRSwebsite rank monitoring services on various search engines
    for multiple keywords.
  • XML-Sitemaps – Generate sitemaps online. Up to 500 urls Free.
  • WP Google XML Sitemaps – This plugin will create a Google sitemaps compliant XML-Sitemap of your WordPress blog.

These are just a few tools I use the most, please share yours.

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SEO and WordPress

Optimise your WordPress blog or site for search with a couple of plugins and the web tools provided by Google, Yahoo and LiveSearch. The All in One SEO Pack plugin for WordPress will let you manipulate the specific SEO content of your blog like page title, meta data and description. Defaults can be set in the admin area of the plugin on your dashboard and specific settings can be tweaked as you create or edit a post.

The other important plugin is the Google XML Sitemap Generator, which creates a nice sitemap for you. After installing this plugin you need to create the sitemap.xml and sitemap.xml.gz files in the root folder of your blog and change their permissions CHMOD  666. The easiest is to right-click on the files in your FTP client and change permissions under properties, 666 stands for Read and Write permission for Owner / Group / Others.  For more information see the README.txt included with the plugin.  Read more »

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